Self-Service and CRM
Swamy Viswanathan, vice president of products at Language Weaver (supplier of automated translation solutions for digital information), has published an interesting article which examines the concept...
View ArticleEmail or Social Media?
The importance of communicating your message effectively should not depend on tools. When a message is conveyed directly affecting the recipient, which explains its effectiveness, in my opinion it...
View ArticleSaaS (Software as a Service) CRM
She was born in America and is spreading worldwide the tendency of companies to ' rent ' software rather than buy them. We talk about SaaS or Software as a Service (Software as a service), where are...
View ArticleHow to change the maximum number of records per page in MIcrosoft Dynamics CRM
Many of you will wonder how you can increase the number of records displayed on every page of Microsoft CRM. Basic Microsoft leaves as maximum number of records, but for some reason if we increase the...
View ArticleHow to secure a loyal customer (Part 1)
In a competitive market, the concept of loyalty goes beyond the concept of "lowest price". There are other factors that make the customer come from us despite competitors offer lower prices. These...
View ArticleHow to secure a loyal customer (Part 2)
a) Avoid direct marketing via mail or promotional offers after the customer has purchased a product. This is because they can be many reasons that push someone to turn to our company, but the purchase...
View ArticleSMS Addon - the first addon for Microsoft Dynamics CRM to send SMS
SMS Addon allows operators to Microsoft Dynamics CRM to send SMS to all mobile phones of all national operators.(click image to enlarge) SMS Addon allows you to:Send anonymous SMSSend SMS with...
View ArticleUsability and CRM
The virtual world technology and we live in: everything is simplified to the maximum to allow the user quick and immediate use without having to training or instruction manuals.And applications and...
View ArticleContent Marketing Vs Traditional Advertising
If you're wondering whether technological changes have changed the way we approach to the customer, the answer is obviously Yes; If you're wondering if the Content is Marketing alternative to...
View ArticleCustomer Intelligence
Today's market has imposed a series of businesses and strategies become necessary adaptations to survive now on competition and the continuing demands of the market; the customer will inform changes...
View ArticleBest Practices in Contact Center
Such procedures in the contact center to improve the Social Customer Service? A legitimate question if you think changes and potential of the technology and the internet. It is understand essentially...
View ArticleSocialMedia: some myths to dispel
It was repeatedly stressed the leading role of Social Media in a policy of CRM and marketing. Social Media tool, despite its undeniable usefulness, presents critical points; According to me these are...
View ArticleCustomer loyalty? Keep it simple!
We have often stressed the importance for a company to focus on customer loyalty.In an interesting article, Erin Raese, partner of Loyalty 360-The Loyalty Marketer's Association, recommend as a...
View ArticleCall Center and Customer Satisfaction
From my personal experience with contact centers of companies more or less structured this article who wants to be a sort of "best practice" personal and absolutely non-exhaustive-for contact centers...
View ArticleCRM - Customer 2.0
Has changed the market? Of Course. Has changed the consumer? Accordingly. The speed with which the IT innovations require new adjustments following the companies in rapidly changing habits and...
View ArticleWin client unsatisfied
Have you ever noticed how often the problems on the farm starting from customer dissatisfaction? And that there is only one way to win over a customer unsatisfied, but each company has its own way...
View ArticleThe Online Customer Experience for competitive advantage
Online searches, online shopping, online information: customers today are increasingly Web-oriented both as purchasing behavior and tendency to turn to the internet to seek information and to choose....
View ArticleLuxury Fashion Retail CRM Project
Hi,I'd like to share with you my experience in a CRM for Luxury Fashion Customer.In one of the projects in which I was involved we have vertically and designed a CRM for Luxury Fashion. The customer...
View ArticleWhat is bounce email?
Every good Email Marketing Specialist knows which are the ingredients for a successfull campaign: segmentation, targeting, customer engangement, and so on. These aspects are all under his own control,...
View ArticleHow to send newsletters to China and not end up in spam
There is no point in denying it, the Far East is still an immensely important region for those who want to expand their business boundaries towards a distant but profitable area, and this is what is...
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